As much bad rep as Hollywood studios often get in regards to filmmaking, we need to acknowledge them when they get something right. And they just did.
Kodak announced a couple of days ago that it will continue to issue Kodak Film and help keep this wonderful film tradition of analogue filmmaking alive by striking a deal with six major Hollywood studios.
It were filmmakers like Martin Scorsese, Quentin Tarantino, Christopher Nolan, J.J. Abrams and Judd Apatow, who appealed to Kodak and the studios, and ultimately were able to convince them to keep film stock in use.
Just this year's Oscar nomination include a fair amount of films shot on Kodak film, such as "Boyhood," "The Grand Budapest Hotel," "Interstellar," "Foxcatcher" and "Into the Woods."
It is hard to put any blame to Kodak for considering ending the production of film, since their film sales have declined 96%. But with this deal with the studios, and Kodak exploring creating other film production technologies, such as touchscreens for smartphones and tablet computers, it should allow Kodak to continue to thrive and ensure that film will not be a thing of the past.