I just read about the most brilliant concept I have ever heard off her on theplaidzebra.com!
This innkeeper is offering her $900,000 lakeside inn for a writer, who woahs her with an essay and a $125 entry fee. So smart, because she expects to receive about 7500 entries, which equals to the home's value. And all she is doing, is continuing a tradition, because that is how she initially got the inn 20 years ago!
Ah the power of words! So if you want to become an inn owner and keeper for a measly $125, then pick up your pens or get behind your keyboard!
Here is the link to the article : http://www.theplaidzebra.com/this-innkeeper-is-offering-her-900000-lakeside-inn-to-the-writer-of-the-best-200-word-essay/