Creative Director & Strategist
Creating Moments That Capture, Connect and Create Memories
I have had the pleasure of working with clients including Paramount, MTV, Bulgari, Graff, Glenmorangie, CoverGirl, American Express, Visa, Marantz, Google, META, Condé Nast, Time, T+L, Nylon, Glamour, Southwest Airlines, Lego, M&M's, Olay, Ivory, Malala Fund and the UNHCR, to name a few.
🔥 My Passion? All things creative - especially experiential and crafting immersive, multi-dimensional narratives that seamlessly blend physical and digital realms, resulting in powerful, participatory experiences that resonate across cultures and build community.
🛠️ My Approach? Combines innovative thinking with practical execution, leveraging storytelling, good design and technologies to push the boundaries and achieve measurable results.
🪄 My Special Sauce? I breathe transmedia storytelling, transforming audiences into active participants in brand universes through human-centred design, interactive narratives, and cutting-edge technology.
💬 Get in touch to craft Unforgettable Experiences and Connections with your Audience, both in-person, digitally or both ✨
Born in Austria, raised in the UK, became an adult in the US, carry a German and US passport 🥐🫖🍔🇩🇪🇺🇸 now based back in London 💂 I won some prizes 🏆 and had the privilege of working across countries and markets to help brands connect deeply with their audiences. 🌎
I've been working interchangeably across Advertising, Experiential, Film and Events since 2005 and have 15+ years of experience in Creative Direction, Experiential Marketing, Brand and Creative Strategy, Multimedia Creation and Emerging Technologies.
PASSION
CREATIVITY
Results in POSITIVITY, TEAMWORK
and COLLABORATION.
Fuels CRITICAL THINKING, PROBLEM SOLVING and OUT-OF-THE-BOX THINKING.
INTEGRITY
Manifests as HONESTY, PROFESSIONALISM and a STRONG WORK ETHIC.
SELECT AWARDS
SXSW, TRIBECA & Sheffield DocFest
Official Selection
Client: Meta Oculus & Malala Fund
VR Experience: Girl Icon
Cannes Film Festival
Official Selection
Client: little GIANT Wolf
VR Experience: Paper Doll Origami
2023
2024
CLIO Entertainment
2023 Television Activation Shortlisted
Client: Paramount +
Campaign: RuPaul’s Drag Race S15
Event Marketer
2024 Top 100 Event Agencies It List
Client: American Express, Colgate-Palmolive, CoverGirl, Glenmorangie, Paramount +
2023
2023
Faxies
PR & Marketing Event Winner
Client: Paramount +
Campaign: RuPaul’s Drag Race S15
Chief Marketer 200
2023 Top Marketing Agency of 2023
Client: Paramount +
Campaign: RuPaul’s Drag Race S15
2023
2023
American Graphic Design Award
Packaging Music & Entertainment Winner
Client: Paramount +
Campaign: RuPaul’s Drag Race S15 Mailer
Promax
360 Campaign Reality/Unscripted Program Silver
Client: Paramount +
Campaign: RuPaul’s Drag Race S15