How do we move beyond demographic boxes to create experiences that resonate with every individual present, even those who aren’t the target user? In this session, we explore how emotional architecture, sensory cues, and intentional storytelling can transform the entire room, including companions, caregivers, colleagues, and curious onlookers, into a connected, captivated collective.

The most powerful experiences don’t just speak to one, they include everyone. They create connection, spark emotion, and build something larger than a moment: loyalty, advocacy, and memory. These are the experiences people carry with them, talk about, and invite others into.

Relevant across live events, cultural spaces, brand activations, and participatory environments, this talk is ideal for experience designers, creative leads, producers, and anyone seeking to create inclusive, emotionally intelligent experiences that resonate beyond the targeted audience.

What turns a moment into a memory, and a memory into momentum? In this talk, I unpack the essential ingredients of transformational experience design, drawn from my own creative practice and lessons from immersive icons like Bum Bum Train and Burning Man.

Using the metaphor of a well-balanced recipe, we’ll explore how to blend surprise, participation, trust, connection, community, and joy—alongside just enough discomfort—to create experiences that stretch the senses, stir the soul, and leave a lasting imprint.

Designed for immersive, participatory, and emotion-driven projects, this framework supports creators seeking to craft experiences that leave a meaningful mark. Ideal for experience designers, cultural producers, creative directors, brands and multidisciplinary teams working in festivals, museums, storytelling spaces, and beyond, anywhere transformation is the goal, not just entertainment.

The Hero’s Journey has long guided how we structure stories—and its power remains undeniable. But today’s audiences live in a participatory, emotionally complex world where the idea of a single, central hero no longer reflects how we see ourselves or each other.

In this talk, I introduce the Polymyth™: cyclical quests undertaken by multiple heroes, each with unpredictable natures and uncertain fates, all unfolding within one shared storyworld.

We’ll explore how the Polymyth™ offers a narrative framework that shifts the spotlight from the lone protagonist to a constellation of characters—each with their own arc, agency, and emotional resonance. For participatory experiences, it places the audience directly into the story as co-heroes. For more traditional formats, it provides multiple entry points, ensuring that every viewer finds themselves reflected in the narrative.

This is where story becomes storyliving—dynamic, inclusive, and deeply human.

Designed for immersive, transmedia, and worldbuilding projects, the Polymyth™ invites creators to craft ecosystems that evolve alongside their audiences. Ideal for brands, writers, storytellers, cultural producers, and experience designers working to create expansive, emotionally rich stories that reflect the complexity of real life.

What makes a story more than a campaign? What sparks connection and builds a lasting community? What makes it feel like culture?

This talk explores how brand storytelling can evolve from fleeting content into something deeper: a narrative ecosystem rooted in cultural relevance, emotional resonance, and shared experience. We’ll look at how to align creative strategy with what genuinely matters to people—crafting stories that invite participation, build trust, and create space for belonging.

While digital storytelling can spark awareness, real connection is forged through in-person experiences. When people gather, stories become shared memories—and that’s what builds lasting community and brand loyalty.

Part narrative theory, part strategic framework, this session offers insight into designing story-first experiences that scale across platforms while deepening human connection at every touchpoint.

Ideal for brand leaders, strategists, and creative teams shaping the future of meaningful, community-centred brand experiences.

Designing for children isn’t just about fun, it’s about creating experiences that nurture connection across generations.

This talk explores how to craft inclusive, emotionally resonant experiences that engage both children and their caregivers. Too often, adults are left on the sidelines, watching their children experience joy rather than sharing in it. We’ll look at how to avoid this divide by designing with layered meaning, offering wonder, discovery, and emotional depth for all ages.

When an experience speaks to both the child and the adult beside them, it becomes something more: a shared memory. And it’s in those shared moments that true connection and lasting impact is forged.

Ideal for experience designers, cultural institutions, and anyone creating work for multigenerational audiences.