Nylon and Clarisonic sought to make a bold statement with the launch of their first Beauty Innovator Awards, aiming to create an unforgettable experience that would highlight both the creative achievements of beauty innovators and Clarisonic’s cutting-edge skincare technology. The challenge was to blend innovation and artistry into an immersive, visually stunning event that would captivate both industry insiders and attendees.

We crafted a multi-dimensional, transmedia experience that engaged guests from the moment they arrived. The event featured an interactive red carpet, a pioneering inside-out geodesic projection mapping installation, and a time-sensitive AR Snapchat filter designed to showcase Clarisonic’s products in a unique and artistic way. Each element highlighted both Nylon and Clarisonic’s commitment to innovation while seamlessly integrating with the aesthetic vision of the Beauty Innovator Awards.

The event was an overwhelming success, immersing guests in a world where art and technology intersected. The innovative installations, paired with Clarisonic’s technology, left a lasting impression on attendees, solidifying the awards as a premier event in the beauty industry. The activation sparked substantial social media engagement, further promoting Clarisonic’s reputation as a forward-thinking leader in skincare technology.