PetSafe tasked us with raising awareness of their new “Unleash Joy” rebrand through a creative and pet-friendly experience in LA. The challenge was to design a location where dogs and their owners could connect in a safe, joyful, and shareable way, despite LA’s beach restrictions for dogs.

We transformed Century City Mall into a vibrant beach dog park with beach-themed activities, creating a space where pets and their families could safely enjoy fun in the sun. The event was tailored for Instagram-worthy moments to enhance social media buzz and brand visibility.

The activation drew over 350 attendees and generated more than 600,000 social impressions, with an estimated earned media value exceeding $1 million. The joyful experience succeeded in embedding PetSafe’s brand message into the hearts of pets and owners alike.