Visa sought to make a strong impression at SIBOS 2023, the world’s premier financial services event, by creating an exhibition booth that would capture the attention of top business leaders, decision-makers, and experts in the finance ecosystem. The challenge was to design an innovative and engaging booth that showcased Visa’s forward-thinking approach to shaping the future of finance while also delivering a seamless brand experience.

My team and I developed a cutting-edge exhibition booth that reflected Visa’s position as a leader in financial innovation. The booth was designed to be visually striking, combining sleek architecture with interactive elements. Alongside the physical space, we also created custom content and animations to be displayed on digital screens throughout the booth. To further enhance the experience, we incorporated a Visa-branded coffee bar, providing a welcoming space for guests to engage with the brand while networking.

The exhibition booth was a standout feature at SIBOS 2023, drawing in thousands of business leaders and industry experts. The engaging design and content not only highlighted Visa’s role in the financial sector but also created a space for meaningful connections and discussions. The booth successfully positioned Visa as a forward-thinking brand and reinforced its leadership in the financial industry.